![]() ![]() Paid subscriptions, however, generate much higher revenue per user-and, over time, ad-financed content tends to be driven downmarket. Spotify also isn’t the most popular source for music streaming overall that’s the free version of YouTube. To be sure, these aren’t exact comparisons: Many of these services aren’t available in the same countries, while others haven’t disclosed their subscriber numbers. Coming in second is Apple Music with 56 million subscribers. As of Q3 2018, the company had 87 million paid subscribers and a total of 191 million monthly active users. Though the competition in paid streaming is fierce, there’s a clear frontrunner: Spotify. But all provide the same core paid service: unlimited streaming with the ability to create playlists and radio stations, as well as listen to songs offline for $9.99 a month. Some focus on radio and others on-demand streaming some let users listen for free with ads. But consumers may have a hard time telling them apart, because the plans they offer are largely the same. Among the rivals to Spotify are YouTube Music, Apple Music, Pandora, Amazon Music, Tidal, Deezer, Slacker Radio, and Napster-and that’s just for starters. Heading into 2019, the industry’s main players are jockeying for this coveted demographic-but which will win out?Īs streaming has surged in popularity, so has the number of companies that have stepped in to offer their own services. This growth has been fueled by generational change: Despite their reputation as content freeloaders, Millennials actually are far more likely than their elders to pay for music streaming. music industry: The latest annual report from the Recording Industry Association of America shows that streaming generated 75% of industry revenue last year, up 10 percentage points from 2017. Streaming is officially the lifeblood of the U.S. ![]()
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